Privacy Policy

Effective date: 1 February 2026

Power Continuity Ltd (“we”, “us”, or “our”) operates the website https://www.powercontinuity.co.uk (the “Website”).

We are committed to protecting your privacy and handling your personal data transparently and securely in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, store, and protect your personal data, and your rights in relation to that data.

1. Who We Are

Data Controller:
Power Continuity Ltd
United Kingdom

Contact email: info@powercontinuity.co.uk

2. Personal Data We Collect

a) Information You Provide

Name
Email address
Telephone number
Company name
Information submitted via:
- Contact forms
- Mailing list sign-up forms
- Chatbot conversations

b) Technical and Usage Data

IP address
Browser type and version
Device information
Pages visited and time spent on the Website
Referral source

c) Cookies

Cookies are small text files saved on your phone, tablet or computer when you visit a web site.

We use cookies to collect and store information about how you use this web site.

This is a brief explanation of each type of cookie we use:-

Cookie settings

We use 5 types of cookie. You can choose which cookies you're happy for us to use by clicking the small round floating icon in the bottom left of the web page.

Necessary - Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional - Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytics - Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance - Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement - Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

3. How We Use Your Personal Data

Respond to enquiries and requests
Provide information about our services and products
Manage our mailing list communications
Operate and improve our chatbot
Improve and secure the Website
Monitor Website performance and usage
Comply with legal obligations

4. Lawful Bases for Processing

Consent – for mailing list subscriptions and optional cookies
Contractual necessity – to respond to service or product enquiries
Legitimate interests – to operate, secure, and improve the Website
Legal obligation – where required by law

You may withdraw your consent at any time.

5. Mailing Lists

We use a customer relationship management system, to manage our mailing list.

Your data is stored securely on our systems
We only send emails to users who have actively opted in
You can unsubscribe at any time using the link in our emails
We do not sell or share mailing list data with third parties

6. Chatbot Use

Our Website uses a custom chatbot to assist with enquiries.

Chatbot conversations will be logged for follow-up and service improvement
The chatbot uses well known artificial intelligence systems to provide the service
The chatbot uses retrieval-augmented generation (RAG) with strict access limits
Any text which is used to or from the system is checked for inappropriate or dangerous content
Responses are constrained to approved data sources
Please do not submit sensitive personal information via the chatbot

7. Sharing Your Data

We do not sell or rent your personal data.

We may share data with trusted service providers only where necessary, including:

Website hosting providers
Email and system infrastructure providers
Analytics providers (where used)

All providers are required to process data securely and in accordance with UK GDPR.

8. Analytics

We may use privacy-focused analytics tools to understand how visitors use the Website.

These tools collect aggregated or anonymised data and do not involve advertising or re-marketing.

9. International Data Transfers

We store data on secure servers within the United Kingdom, appropriate safeguards are used, including UK adequacy regulations and International Data Transfer Agreements (IDTAs) where required.

10. Data Retention

Contact form and chatbot enquiries: up to 24 months
Mailing list data: until you unsubscribe or request deletion
Technical and analytics data: according to system retention settings
Legal and regulatory data: as required by law

11. Your Data Protection Rights

Access your personal data
Request correction of inaccurate data
Request erasure of your data
Restrict or object to processing
Request data portability
Withdraw consent at any time

To exercise your rights, contact info@powercontinuity.co.uk.

12. Complaints

You have the right to complain to the UK Information Commissioner’s Office (ICO):

https://ico.org.uk

13. Security of Your Data

We use appropriate technical and organisational measures to protect your personal data. However, no transmission or storage system is completely secure.

14. Links to Other Websites

Our Website may contain links to external websites. We are not responsible for their content or privacy practices.

15. Children’s Privacy

Our Website is not intended for children under the age of 13, in line with UK GDPR. We do not knowingly collect personal data from children.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

17. Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact us:

Email: info@powercontinuity.co.uk